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# Spread The Word: Justified Reasons Why Your Organisation Should Invest In Organic Search Marketing Almost every business, big or small, can benefit a lot from search engine optimization or SEO. SEO significantly influences purchasing decisions. This is because of the developed trust and credibility. If a website link appears high on the search results page, it is more likely to be clicked on. Therefore, driving more visitors to that website ![SEO Specialists](https://gazhall.com/images/seo-york.jpg) ## Improved Visibility Through Technical SEO Website speed and efficiency matters. Google will place a minor penalty on your website if your site is slow and takes a long time to respond. Compare the month over month page speed score to see improvements or changes in score. Poor technical site health can often have a negative impact on all areas of your site, hampering the success of content and site usability. Google loves breadcrumbs and they recommend using them on your site. A [Hull SEO Agency](https://searchauthority.co.uk/locations/seo-hull.html) will ensure high visibility and growth of your business across your desired location. ## Push Past Your Competitors With Great Content SEO content writing helps to apply relevant keywords and key phrases to web content. It also helps to bring more traffic to the website. SEO content writing aims to increase organic traffic. The fundamental principle of improving a website ranking with SEO content remains unchanged. High-quality content helps to increases the organic traffic to a website. It is the number one driver of organic traffic for search engine ranking, and it has no substitute. No matter how skilled a content writer or creator you are, if you don’t have a clear set of objectives, you’re bound to fail. Content writing remains an important part of any web building or SEO strategy. Potential clients have to trust the judgment of the [Belfast SEO Company](https://searchauthority.co.uk/locations/seo-belfast.html) as to how strong the competition is, what site optimization is required, and what opportunities exist. ## Keep Up With The Changing SEO Landscape. Using competitive analysis can boost your SEO strategy and allow you to capture your target audience faster. One easy way to identify your online competitors is to simply enter your top keywords in Google, and then keep a list of the websites that rank higher than yours. The longer the original list of keywords, the larger the sample size will be. The idea is to find between 3-10 companies that perform just as well or better than you from an SEO perspective. You can use an SEO competitive analysis to determine your business's advantages and disadvantages within your target market and measure your sales results against industry benchmarks. A competitive analysis isn't just helpful when your business is in its infancy. Conducting competitive analyses throughout the life of your business can be beneficial in various ways. An experienced [Coventry SEO Agency](https://searchauthority.co.uk/locations/seo-coventry.html) will help you to improve your ranking on the search engine while also not exceeding your budget. ## The Significance Of Keyword Planning & How To Start The keyword is a gateway that leads people to the organic search results and ultimately, to the website where they find what they’re looking for. Keywords (sometimes referred to as “SEO keywords”) are any words or phrases that a user types into the search engine to find certain information on the internet. Keyword research is a time-consuming and analytical process, but if done right will be sure to get you a great ROI. Most keywords have multiple user intents because users with different actual needs are searching the same keyword. Some intents are more dominant than others—those met by the top few results or by answer boxes, for example—but other intents may still be important. It is the experience of working as a [Birmingham SEO Specialist](https://searchauthority.co.uk/locations/seo-birmingham.html) that determines success. ## SEO Stats All Small Business Owners Should Know Although search engine optimization can be a daunting task, rest assured that its importance outweighs the efforts needed to implement relevant strategies. To start you off on your endeavors, we bring you some fascinating SEO statistics. - Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google. - SEO leads have a 14.6% close rate. - 90.63% of pages get no organic search traffic from Google. - 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads. - 68% of online experiences begin with a search engine. - 0.16% of the most popular keywords are responsible for 60.67% of all searches. With a [Cardiff SEO Agency](https://searchauthority.co.uk/locations/seo-cardiff.html) ensuring the success of your online marketing program, you can focus your attention back on running your business. ## Gain High-quality Links From Other Sites Gaz Hall, on of the UK's leading SEO Consultants, says: “Backlink” is an umbrella term that includes a whole bunch of other search engine optimization terminology. A backlink is a kind of Internet manipulator. It links one particular site with other external websites which contain links to this site. In other words, when you visit external sites they will lead you to that particular site. Backlinks are used for SEO purposes to optimize a website in a proper way. A backlink (also called an inbound link) is a link that comes from another website to yours. Visually, the link could be placed in a text, on an image, or as a button -- as long as the source is a different website, all of these connections count as backlinks. High authority backlinks are what most people think of when they think about buying links. These are the type of links you get from websites like Huffington Post or Business Insider. There are many different things a [Hull Marketing Agency](https://searchauthority.co.uk/locations/marketing-agency-hull.html) can do for you. ## Local SEO Initiatives One of the many benefits that come along with local SEO is the increase in traffic and conversions for your business. The benefit has been proven by Google, which found that 93% of customers begin their search with a local listing or map. Local SEO includes everything from claiming a business listing to ensuring a franchise location appears in a local search on Google (a process known as location data or citation management). 78 percent of local-based searches on a mobile device end in purchases being made offline. Whenever someone searches for your type of business in the area, you are putting your business name and information in front of their eyes — if you rank at the top, that is. Even if they don’t choose your business that time, they will be aware of you and might choose you in the future. A professional [York SEO Company](https://searchauthority.co.uk/locations/seo-york.html) will keep themselves updated with the latest trends and techniques which are working well in the market. ## Global SEO Strategies Are Increasingly Important In International SEO, you must also keep an eye on every move. There is no ubiquitous success model, apart from putting your audience first and letting market needs define your strategy. Your site may already be optimized for search engines in your native language but as you grow your business into international markets, you'll need to prep it for multilingual SEO, also known as International SEO. If you're trying to sell products or services in foreign markets, you need to be ready for trading and have that process really nailed down: you need to be able to handle enquiries, calls, business prospects, complaints and all. A [UK SEO Agency Providing Nationwide Coverage](https://searchauthority.co.uk/locations/) knows that content quality and user experience are the most important elements of search engine optimization. The rewards for your business from Search Engine Marketing will be energy, passion, and growth. Always seek to understand the underlying dynamics of your own industry and company before making decisions on how to optimise your site. You can get further intel relating to SEO Specialists on this [Encyclopedia Britannica](https://www.britannica.com/technology/search-engine) entry. ## Related Articles: [Background Insight With Regard To Freelance SEO Consultants](https://md.kif.rocks/s/8ld43f0vj#) [More Findings On Search Engine Optimisation Consultants](https://forum.daoyidh.com/topic/25686/trackable-and-measurable) [Further Insight With Regard To SEO Consultants](https://md.fachschaften.org/s/dFPLZHQRm#) [Extra Information On Search Engine Optimisation Consultants](https://md.chaosdorf.de/s/DTM4t5eI4#) [Additional Information On SEO Experts](https://bootstrapbay.com/user/searchauthority) [More Insight With Regard To SEO Experts](https://logcla.com/blogs/468062/Define-Develop-And-Deploy-Here-s-Why-Your-Organisation-Needs) [Supplementary Information About SEO Consultants](https://md.darmstadt.ccc.de/s/b6PM8Yd3O#)